We worked with Three Ireland’s EStars, Ireland’s biggest ever esports tournament, to create a cutting edge digital strategy program to launch their product in December 2017.

The Challenge

The challenge was to create an encapsulating launch program to promote Three Ireland’s EStar’s in the public domain, Ireland’s first ever esports tournament.

From storyboarding to video scripts, we produced an encapsulating promotional video in the world class studios of Bankhouse Productions in Bray, County Wicklow.

Upon launching Three Ireland’s EStar’s program, within the first seven days, they had accumulated close to 100,000 views on their Youtube channel, and amassed traffic from all digital channels.

The tournament proved to be a massive success and concluded in the Three Arena, Dublin, on May 2018 with worthy winners coming from Sligo Rovers

It was a pleasure working with The Unit, the finished product to launch our landmark tournament was everything we asked for and more. I would highly recommend The Unit

Liam Carroll, Three Ireland's EStars